David
Gray

[Videography | Branding]

I had the opportunity to create a series of engaging video assets to promote the 20th Anniversary Edition of David Gray’s iconic White Ladder album. The goal was to generate excitement, drive pre-orders, and celebrate the legacy of an album that had a lasting impact on music fans worldwide.

Working within the established visual identity of the White Ladder brand, I designed and animated dynamic short-form video content tailored for social media platforms. These assets seamlessly combined key album imagery, text highlights, and snippets of David Gray’s music to capture attention quickly and engage audiences scrolling through their feeds.

Each piece was optimized for various platforms, ensuring the videos were visually striking, on-brand, and effective at conveying the album’s milestone significance. The project demonstrated my ability to create content that not only resonates emotionally with viewers but also aligns with commercial goals, such as driving awareness and pre-orders.